Apple and the iPhone

I forget how I got this link, but I think it has some great thoughts on Apple's design and business values:

"Expert Macintosh analysts and writers have clearly laid out what's different between, say, Leopard and Vista, and why we should care. To be sure, there are issues related to the design of the user interface and the security architecture. But a lot of the discussion is also based on how the computer treats us. For example, Microsoft went through a period when they thought their OS was a proper vehicle through which to badger the user into paying for an ancillary service (Passport). The attempt and service failed, but the basic psychology is still there: The user is a target and a source of revenue if only one can be clever enough about how to seduce, trick or badger him or her."

And, I think this is a great idea:

"Just for example, calls made from one iPhone to another iPhone will be free for the first two years. After all, if you buy this phone, you're a member of the Apple family. Think of the jazz this would build in the Apple community and how such a personal touch would propel sales."