Sunday, January 28, 2007

Guy Kawasaki on Social Media and Marketing

Interesting data on some rich Silicon Valley kids:

They text message, but don't use email that much, and watch very little TV. They aren't receptive to advertising. They may observe placements in movies, but they are most likely to read paper based magazines, then go online to buy it.

If this is an early indicator of a new wave, Exbiblio is definitely well positioned to serve them.


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